Nowadays, the typical Internet user spends roughly 88% more time on websites with videos and dedicates about 1/3 of all online activity to watching videos. With this trend, the time people spend engaging and watching videos is only going to increase as years go by. Businesses Considering video content marketing should understand that similar to all other aspects of the digital marketing world, plenty of time and effort needs to be put in getting the desired results. Increasing conversions and driving traffic are not a matter of only embedding a few videos into webpages and hoping all goes well. Different kinds of videos, topics and formats should be used at different moments to help the audience achieve more meaningful connections with products and services. Below, we discuss how to use different kinds of videos at appropriate times to boost traffic and conversions during your sales cycles.
Website visitors have a likelihood of 64%-85% of buying products after watching product videos about them, hence creating short promotional videos is prudent, to showcase the key features and benefits of the products you offer, and placed these videos conveniently on the website. For instance, apparel stores can add videos of models wearing their clothes instead of only posting photos. If your business offers services, you can use videos to explain the issues solved by your services and dive deeper into how it achieves the same.
Use How-to videos to drive traffic. How-to videos are a good way of catching viewers with the highest buyer intent. If your target audience has problems they would wish to solve or things they would like to learn, it is upon you to teach them how to do it. As a matter of fact, roughly one in every three Internet users confessed to purchasing products or services as a direct effect of watching how-to videos or tutorials. It is necessary to optimise videos with keywords for SEO, especially considering that videos appear in nearly 52% of keyword searches, with 82% of them originating from third-party sites like YouTube. Always have transcripts of your voice-overs and include detailed meta descriptions about any video you post.
To increase the likelihood of users sticking in the long term, and making their onboarding process smooth, fun and easy create product walk-throughs. Before you create any product walk-throughs, put yourself in the shoes of a first time user.
Among the most powerful ways of communicating value to website visitors is showcasing customer testimonials as social proof. On that note, ask several loyal customers if they would be willing to record testimonials of the business products or services.